As the EU's General Data Protection Regulation (GDPR) deadline approaches, US retailers face very high exposure.
US-based businesses face massive fees up to 4% of all global revenue if they do not comply with the new EU regulation, regardless of their location or primary customer base. This is why 90% of all organizations believe GDPR will impact how they collect, use, and process personal data.
Any organization with individual consumers who are EU residents must comply.
Companies must prove compliance, auditors must not prove their lack thereof.
Wherever in the world a business resides, the regulation applies.